We are a multi-disciplinary design firm located in Greenpoint, Brooklyn, NY.

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Our Work


Recent Book Covers

A compilation of recent non-fiction book covers.
Project Date: April, 2007
Filed under: Books, Publishing

Daughter Entertainment

Design of logo and stationery package for the music-event agency Daughter Entertainment.
Project Date: March, 2007
Filed under: Identity, Music

Sarah Small

This photographer site employs a rich, javascript-based portfolio interface, and is easily updated via custom CMS. Also custom-built was a secure online client gallery, so clients of the photographer can log in, quickly select any or all photos from particular shoots to download in low or high resolution formats.
Project Date: March, 2007
Filed under: Web, Art

Spaceman Media

When asked to create a logo and identity for Spaceman Media, we started sketching around a photo of a mercury astronaut; an astronaut standing tall, arms on hips in a gesture of certainty and pride—the quintessential spaceman. The broader identity for Spaceman Media constructs the icon’s environment and kit; his boots and helmet on the calling card, his spaceship on the back of the letterhead, and a lunar landscape on the business card.
Project Date: March, 2007
Filed under: Identity

Peres Projects Posters

Two posters designed for Peres Projects, an art gallery with venues in Los Angeles, Berlin, and Athens.
Project Date: January, 2007
Filed under: Print, Art

Haverford College

Contract work by White Whale to create interface concepts for their redesign of the Haverford College site - with a focus on more abstract, unconventional, minimalist forms. The following is a selection from the 50+ mockups developed over the course of one week.
Project Date: December, 2006
Filed under: Web

Klaus von Nichtssagend Gallery

The Klaus von Nichtssagend Gallery in Williamsburg, Brooklyn was in need of a site redesign - the existing site was difficult to maintain and had almost no search engine presence. The new site is easily updated, search engine optimized and standards-compliant.
Project Date: November, 2006
Filed under: Web, Art