We are a multi-disciplinary design firm located in Greenpoint, Brooklyn, NY.

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Our Work  ›  By Medium : Web


Sarah Small

This photographer site employs a rich, javascript-based portfolio interface, and is easily updated via custom CMS. Also custom-built was a secure online client gallery, so clients of the photographer can log in, quickly select any or all photos from particular shoots to download in low or high resolution formats.
Project Date: March, 2007
Filed under: Web, Art

Haverford College

Contract work by White Whale to create interface concepts for their redesign of the Haverford College site - with a focus on more abstract, unconventional, minimalist forms. The following is a selection from the 50+ mockups developed over the course of one week.
Project Date: December, 2006
Filed under: Web

Klaus von Nichtssagend Gallery

The Klaus von Nichtssagend Gallery in Williamsburg, Brooklyn was in need of a site redesign - the existing site was difficult to maintain and had almost no search engine presence. The new site is easily updated, search engine optimized and standards-compliant.
Project Date: November, 2006
Filed under: Web, Art

Square Fish Books

Square Fish Books is a new children's book publisher of such titles as The One and Only Shrek and the Wrinkle in Time quintet. This site was completed and launched on schedule under a tight deadline. Sadly retired with Macmillan's massive company-wide relaunch.
Project Date: November, 2006
Filed under: Web, Publishing

Dead Connection

Features an animated splash page and a divergent design for each section of the site, all based on the book's cover. Designed for Roaring Brook Press.
Project Date: April, 2006
Filed under: Web, Publishing

Michael Cunningham

The official site for the Pulitzer prize-winning author and his most recent novel Specimen Days went through two design incarnations, along with the book's hardcover & paperback editions - each version was paired to the design of the edition.
Project Date: April, 2006
Filed under: Web, Publishing

Vetri Ristorante

This upscale Italian restaurant has received accolades from Gourmet Magazine, Bon Appétit, Mario Batali and Jacques Pépin. The site effectively balances engaging presentation with usability and quick access to information. The site is easily updated with a custom-built CMS.
Project Date: October, 2005
Filed under: Web, Culinary